UX Research Portfolio
UX researcher with 10+ years translating user behavior into product and business strategy. Background spans enterprise platforms, global eCommerce, and independent research — including L'Oréal, Estée Lauder, Salesforce, and Verizon. Comfortable across generative and evaluative methods, behavioral analysis, and synthesis.
View case studies10+
Years of UX research & strategy across enterprise, beauty, and telecom
267M
Social data points analyzed for AI-driven merch intelligence
Shipped
Research that led to a real consumer product, covered in Wired
Built a research pipeline from scratch to answer one question: what does this artist's fanbase actually want to buy? Scraped and analyzed 267M TikTok plays, 25,985 fan comments, and 5 years of social data to produce 19 data-driven product concepts delivered to Manhead, Jelly Roll's merch partner.
Ran a field study in Florida with 20 participants and 200 sensor patches to evaluate a flexible UV-sensing technology. Qualitative findings revealed a behavioral barrier the technical data missed — and that insight pivoted the product into what became L'Oréal's My Skin Track UV, covered in Wired.
A friend's construction company needed to bid on a full custom home build. Using NJ market data and architectural drawings as inputs, built a three-tier cost estimation framework — low, medium, and high scenarios — translating research into a defensible, presentation-ready bid package.
About
UX researcher with 10+ years translating user behavior into actionable product and business insights. Experienced in generative and evaluative research, experimentation, and journey mapping across eCommerce and enterprise platforms. Combines qualitative and quantitative methods to uncover user needs, inform product strategy, and optimize digital experiences. Currently exploring the edge of what's possible when you combine social data, AI tooling, and traditional research craft.
Education
MFA, Studio Art
Montclair State University
Education
BA, Studio Art in Design
Thomas Edison State College
Recent experience
Verizon · Estée Lauder
Salesforce · Oracle · L'Oréal
Recognition
Marie Claire Prix d'Excellence
RIS Mobile App of the Year